Hello and welcome to Quill & Co.’s creative marketing blog. This blog has been a long time coming. After all, content is what we create for our clients every day.
Since launching Quill & Co. in February, I’ve been asked a lot of questions about the business, content marketing, freelance-agency life and, well, life in general. How’s the business going? Why the name Quill & Co.? What sort of clients do you work with? How do you get clients? How do you balance life with work or do you just work all the time? Do you need money?
Okay, so that last question is primarily from my parents, but you get the idea. And the truth of it is, I’m figuring out a lot of the business side as I go. From financing for taxes, to developing a workflow system, to being my own accountant/receptionist/HR department – I’ve spent more hours on these things alone than I care to calculate.
Now, the actual client work part of the business I have down. I’ve been doing this in and out of agencies for a couple years now after all, which is the primary reason I left to start Quill & Co. in the first place. I was frustrated by the strict rules and structure of how big agencies worked internally. I hated that – being on the creative side of an agency – I had little to no contact with my clients. Client XYZ wants to use blue in their branding now instead of red? Well, I won’t find that out for another 3 days when it finally makes its way down the pipeline. Even worse, I won’t know why. Which is so much more important than simply knowing the what of the color change.
So here we are. On a new venture where I can call my clients up anytime and get to know their goals on a personal level. I get the honor and the pleasure of breathing life into their ideas and businesses. I want this blog – The Modern Plume – to mirror these goals. To be a place of inspiration to other creative strategists and a candid look into the inner-workings of Quill & Co. I’ll share my inspirations, my frustrations, marketing tips and other things I learn along the way. I’m excited to bring you along on this journey with me and hope to ignite inspiration. Lace up your boots, it’s going to be a long trip but I promise it will be one well worth it.0